Lab+4

Do you see that conventional means of mass media advertising can translate into Second Life? Provide reasons why or why not ?

I am of the opinion that the conventional means of mass media advertising will not translate into Second Life. Although the media has devised several approaches to marketing and targeting consumers in the real world the nature of the virtual world is very different as many users reinvent themselves and embody individuals or avatars with very different interests from their actual personalities. This creates a situation where it will become necessary for them to find away to assess the individuals in these virtual environments and what products and services best meet their needs. Also, in will be necessary to adapt advertisements to the virtual environment. This is another major factor that will propel consumer interest, for as stated in the article it is not safe to assume that because a company has a successful store on Fifth Avenue it will be a successful on a heavily trafficked area of Second Life. It will be necessary to explore what intrinsic needs Second Life users wish to fulfill and how to create items that will draw their interest and eventually drive consumption in a manner that makes the presence of mass media advertisers more worth while.